I came up with this banner for the Linked-Win-Business ebook I’m working on. If you were wondering, it’s a random Houdini impersonator I found in Google. I wanted to deconstruct the “linked in” words to reveal the struggle of finding new clients/customers through LinkedIn and contrast that with the feeling of freedom and achievement, of winning new business, represented in the ebook’s logo.
What’s the value of a visual metaphor? LinkedIn does show how many “views” your updates get. From what I can tell, updates with photos get the most views. Once you’ve created a visual metaphor, you can reuse it on Twitter, Pinterest and your blog. If you go this route with your content strategy, I recommend posting to LinkedIn first to get the shortened URL (ex: http://lnkd.in/bAF3S4q) which demonstrates to the LinkedIn mothership your content is far reaching and gets clicks and is therefore deserving of special attention within LinkedIn. Bigger picture, visual metaphor stimulates the imagination and adds real context to an otherwise abstract concept like “lead generation”.
Part of me wants to just hit the bullet points and not waste anyone’s time. But when I see visual metaphors like “Luck Surface Area” working, that informs my future projects. If you’re not familiar with Luck Surface Area, I think it got traction through Hacker News. I mention this because, while writing Linked-Win-Business, I started to think of influential people like massive planets with a lot of gravity. I had this idea to “Gravity Slingshot” my profile by taking advantage of one particular aspect of the LinkedIn interface. (The ebook will explain what a gravity slingshot is and how this relates to LinkedIn.) It goes without saying, Hacker News readers love science and nerdy metaphors and they buy ebooks about freelancing.
To be consistent, I ran with the space theme and reimagined the outline and came up with three main sections for the book: Gravity, Mission Control & Communications. How do they relate to winning business on LinkedIn? I’m not telling! I want the book to be a surprise.
Space theme aside, I want the ebook to be concise enough for busy people. So I’ll skip over most of the conventional advice that’s already out there. Who has time to fiddle with LinkedIn all day? But if there’s something specific you want to accomplish with LinkedIn, let me know. I may add your question to the ebook. Or if you have a quick tip, let me quote you. If you found clients/customers through LinkedIn, let me interview you. I like to keep interviews short (just a few questions) so it won’t be painful. Let’s connect to discuss it further.