PJ started building online services in 5th grade. As a freshman at University of Florida, he had already coded a web reporting system for IBM in Boca Raton. After graduating from the College of Fine Arts, he coded user-engagement algorithms, analytics dashboards, web crawlers and other tools using Java, Perl and PHP. He started blogging with WordPress in 2004 and was soon ranked #1 in Google for “Myspace Tracking” and “Facebook Tracking”. While studying Magazine Article Writing in San Antonio, he wrote a WordPress plugin to uncover social media trends, launching his blog to 12 million pageviews. PJ is passionate about publishing and is a Google Adsense Publisher and YouTube Partner.