Tag Archives: Pinterest

Pinterest for eCommerce

Product Interest is a new project I’m working on.

IMG_20150124_091818

 
What is ProductInterest.com?

  1. It’s the home base for my Pinterest services.
  2. It’s another place we can showcase your products.
  3. It’s a custom WordPress theme I created.
 
What Pinterest Services do I offer?

  • Pinterest account management to drive targeted traffic and sales to your eCommerce store, through strategic pinning, product descriptions, hashtags, backlinks and market research.
  • Integration of your blog(s) with Pinterest for optimal user-generated backlinks. Pinterest plugins for WordPress only get you halfway there.
100% organic results! Unlike the competition, I don’t sell fake repins, hearts, or other fake activity that could sabotage you down the road.

 
Why Pinterest?

1. Pinterest is one of the most popular websites in the US. Forbes suggests Pinterest is a “Big Three” social network behind only Facebook and Twitter. Of all US websites, it’s ranked #15 according to Quantcast. But more important, experts say Pinterest drives more traffic than any other social network. In other words, someone is likely to discover your product on Pinterest and “clickthrough” to your store to buy it. (This is what I can help you with.) Unlike Facebook, Pinterest plays nice with the rest of the Internet and that’s good for your business.

2a. Pinterest is great for Google SEO. Google works off authority & relevancy. Links = authority & relevancy. Pins = links. Working this to your advantage to connect with your market to get more sales is one aspect of the “Pinterest Optimization” service I’m offering. I did a search on LinkedIn and found there’s hardly anyone offering Pinterest-oriented services. So I hope to connect with businesses that already have products for sale online but don’t have the resources to do all the research and experimentation and software development to optimize their products for Pinterest.

2b. Pinterest is crowd-sourced image recognition. Pinterest solves a technical problem that’s fundamentally challenging. A problem that Google hasn’t really solved yet. Every Pinterest user is helping to build this massive image classification system, in such a way that caught Google off guard.  (I predict Google will buy Pinterest eventually. The two companies need each other.)  For business, this means Google is pulling Pinterest photos into Google Image search, which is data that ripples out to Google’s search results. Google needs Pinterest data to classify images on a more conceptual level. Google is better at literal/mathematical associations, Pinterest is better at visual/conceptual associations.

3. Speaking of Google search, Pinterest has a search engine too! Pinterest SEO is a whole new frontier. When I make Pinterest SEO discoveries, I don’t share that information. Unless you’re a client! Pinterest SEO is completely different from Google SEO. Think about this: For certain kinds of purchases, a search engine like Google doesn’t even make any sense. If there’s a certain style you can’t express in words, Pinterest may be the place to explore the aspects of that style.  These various avenues of exploration are based on algorithms which weigh image associations against image associations against image associations. Associations provided by real people, the users of Pinterest. What does that mean? Pinterest doesn’t even need words to communicate context. Pinterest is a powerful context engine!

4. More and more bloggers have a Pinterest strategy and it seems to be working for them. Bloggers like Sheryl from TheCentsAbleShoppin.com (one of my clients) use Pinterest successfully. This really got my attention while listening to a Toni Anderson interview. (The TheHappyHousewife blogger.)  I’ve also heard real estate agents are starting to use Pinterest to sell homes. I think we’re just scratching the surface of what’s possible with Pinterest.  When I hear unconnected people say the same thing (Pinterest Pinterest Pinterest) that tells me there’s a real trend.

5. A “pin” implies intent to buy something. So if you have an online shop, it makes sense to figure out the best Pinterest integration possible. For example, Pinterest now reads semantic tags. You can create “rich pins” which are pins with eCommerce information attached. (This is something I can help you with.) Also if you have a YouTube strategy, we can pin your YouTube videos too. Pinterest links also work on Google Plus.

If you would like to keep up with my ProductInterest.com project, you can follow along on LinkedIn or AngelList.

Want to work together?

Email pj@pjbrunet.com