According to Gary Vaynerchuk, everyone has a personal brand. How do you improve your brand? Have a skill. Do what you know. Then what do you add in your industry? Gary tries to deliver value.

Perseverance is important, but Gary says you shouldn’t persevere if you’re delusional. However, if you love it and you’re happy, a little delusion is OK.

Building your platform helps you build your business brand into the future. For Gary it’s easy. He simply lives his life, and the people around him do the post-production and promote what he says.

His business model is similar to reality TV. He says, “Truth breaks through.” I agree that unrehearsed content is compelling.