Can You Write More Effective Emails?

– Think how your words look, and sound.

– Keep emails short. One call to action per email.

– Skip lines. This makes scanning the email easier.

– Start sentences with strong verbs.

– Passive voice looks and sounds weak.

– Paintext emails feel more personal.

– Do certain words/phrases trigger spam filters?

– To increase your deliverability score, interact with your subscribers. Ask them questions.