
As an art student with IBM on my resume, finding web development and SEO work was easy. Shortly after graduating with a BFA in 1999, I created my own web crawler while working at Mercury Communications, a Florida ISP. Then my experiments with affiliate programs began to pay off. I went freelance with a traffic brokering system I coded in Perl, pioneering new analytics techniques using cookies.
Since my work was somewhat automated between Y2K and 2004, I had time to read books, participate in poetry events, and try new cigars, tequilas, wines, and food. I painted my girlfriends and hosted art shows. I listened to the stories of old men. I watched sunsets, wandered new cities in my turbo GTI, and wondered about the meaning of life. That period of time wasn’t all fun and games. I wrote my first “ebook” information product and created PHP analytics software to detect click fraud coming from anonymous proxies.
In 2004 I moved to Texas to get reacquainted with my family. Right after Adsense launched, I started blogging. While studying Magazine Writing in San Antonio, one of my articles about social media received millions of views. Nobody offered “WordPress hosting” yet. So I advanced my Linux and MySQL knowledge to scale my own WordPress servers. Then leveraged my SEO experience to rank #1 in Google for “WordPress programmer” to focus on serving WordPress clients.
